🚀 DexaMinds Lead Generation Process

📌 Overview

This guide outlines DexaMinds' standardized lead generation process, ensuring consistency, efficiency, and high-quality pipeline development across all marketing and sales channels.

🔍 Lead Sources

🔸 Inbound Marketing

🌐 Website contact forms
📚 Content marketing (blogs, whitepapers, ebooks)
🎥 Webinar registrations
💬 Social media engagement
🔎 SEO and organic search

🔸 Outbound Marketing

✉️ Email campaigns
📞 Cold calling
💼 LinkedIn outreach
🏢 Industry events & conferences
🤝 Partnerships and referrals

✅ Lead Qualification Process

1️⃣ Lead Capture

All incoming leads are captured in the CRM system
Mandatory fields: Name, Company, Email, Phone, Source
Optional fields: Job Title, Company Size, Industry, Specific Needs

2️⃣ Initial Qualification – MQL (Marketing Qualified Lead)

Lead scored based on:
📊 Demographics
📈 Online behavior
📰 Content engagement
🌐 Website interactions
✅ Threshold: Minimum score of 60/100 to qualify as MQL

3️⃣ Sales Qualification – SQL (Sales Qualified Lead)

Handled by SDR (Sales Development Representative) using the BANT framework:

💰 Budget: Does the lead have budget allocated?
👤 Authority: Is the lead a decision maker or influencer?
📌 Need: What problem(s) are they solving?
⏳ Timeline: When are they planning to implement?

🔄 Lead Handoff Process

📤 MQL ➡️ SQL

🔔 Auto-notification to assigned SDR
⏱️ SLA: Respond within 24 hours
📞 Schedule discovery call within 48 hours

📈 SQL ➡️ Opportunity

🖥️ Product demo scheduled
📑 Customized solution presentation
📝 Proposal preparation & submission

🌱 Lead Nurturing Strategy

✉️ Drip campaigns triggered by user behavior
🎯 Personalized content recommendations
🎟️ Webinar & event invitations
🗂️ Share case studies & testimonials
📆 Regular SDR follow-ups

🛠️ Tools & Platforms

(Tools to be finalized or replaced with actual systems)

Function	Tool
CRM	[CRM Name]
Marketing Automation	[Marketing Tool]
Email Campaigns	[Email Tool]
Analytics & Reporting	[Analytics Tool]

📊 Performance Metrics

⏱️ Lead Response Time
🔄 MQL to SQL Conversion Rate
📈 SQL to Opportunity Conversion Rate
🕒 Sales Cycle Duration
💸 Customer Acquisition Cost (CAC)
💹 Return on Marketing Investment (ROMI)

🔁 Review & Optimization

📅 Monthly lead gen performance reviews
🧪 A/B testing for campaign effectiveness
📋 Quarterly strategy refinement
🔁 Regular sales–marketing feedback sync

👥 Roles & Responsibilities

Team	Responsibilities
🎯 Marketing	Inbound lead gen, content creation, MQL scoring
📞 SDR	Initial outreach, BANT qualification, SQL handoff
💼 Sales	Managing opportunities, conducting demos, closing deals
🤝 Customer Success	Client onboarding and post-sale handoff

🔐 Compliance & Data Protection

✅ GDPR & relevant data privacy compliance
🔄 Clear opt-in/opt-out management
📁 Data retention & archival policies
🧹 Periodic data cleansing & validation

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