💼 LinkedIn Platform Overview
Internal Guide for DexaMinds Sales & Lead Generation Team
This document provides an operational overview of LinkedIn’s features, limits, and best practices relevant to DexaMinds’ ongoing lead generation and outreach efforts. It is intended as an internal resource for onboarding new team members and standardizing usage across Sales and Marketing roles.
🌐 Platform Summary
LinkedIn is the world’s largest professional networking platform with:
- 900M+ members across 200+ countries
- 65M+ decision-makers
- High engagement from startup founders, executives, and technology leads
DexaMinds uses LinkedIn for:
- ✍️ Lead qualification and outreach
- 📈 Sales pipeline building
- 🔍 Engagement with target audiences
- 📄 Content-driven brand visibility
🧰 Core Capabilities at a Glance
🔹 Profile Management
Used by all client-facing DexaMinds personnel.
- 📸 Professional photo, branded banner
- 🧠 Headline reflecting current role and offering (e.g., Software Consulting @ DexaMinds)
- ✍️ Summary with value proposition
- 🏛️ Experience, skills, endorsements, and recommendations
📍 Company Page
Maintained by the marketing team.
- 📝 Branded description of DexaMinds services
- 📂 Showcase pages (if needed for verticals like AI, MVPs, Cloud)
- 📰 Posts and thought leadership pieces
- 📊 Follower analytics
✍️ Content Formats
Actively used for lead warming and network engagement.
- 📄 Text posts (up to 3,000 characters)
- 🗃️ Carousels/documents (PDF uploads)
- 🎥 Video uploads (up to 10 minutes / 5GB)
- 📃 Articles (up to 125,000 characters)
- 📰 Newsletters (for long-form episodic content)
🤝 Engagement Mechanisms
Day-to-day usage by SDRs, founders, and marketing team.
- 💬 Comments, likes, and shares
- 📩 Personalized connect messages
- 🛋️ Group participation (relevant to AI, SaaS, startups)
- 🧳 Follower growth and DM outreach
🔹 Platform Limits (As of 2025)
🔗 Connection Limits
| Limit Type | Value |
|---|---|
| Total Connections | 30,000 |
| Weekly Requests | \~100 (varies) |
| Withdrawn Requests | 100 per week |
| Pending Invitations | 500 max |
📢 Messaging Limits
| Type | Limit |
|---|---|
| InMail (Premium Plans) | 15/month |
| 1st-degree Messaging | Unlimited |
| Group Messages (non-1st) | 15/month |
| Max Message Length | 20,000 characters |
📣 Content Sharing
| Type | Limit |
|---|---|
| Daily Posts | 25 max |
| Post Characters | 3,000 |
| Article Characters | 125,000 |
| Images per Post | 9 |
| Video Duration | 10 mins / 5GB |
🔍 Search & View Limits
| Activity | Estimated Limit |
|---|---|
| Profile Views | \~200–300/day |
| People You May Know | \~500/day |
| Monthly Search Limit | \~1,000 (varies by plan) |
⚙️ Operational Best Practices for DexaMinds Team
- ✅ Send 20–30 connection requests per day to stay under LinkedIn’s radar.
- 💌 Personalize messages to improve connection acceptance.
- ❌ Limit bulk actions (e.g., viewing too many profiles quickly).
- 📊 Monitor connection acceptance & message reply rates regularly.
- ❎ Remove pending invites periodically to stay below the 500 limit.
- 📊 Use LinkedIn Analytics for post performance and engagement patterns.
- 📝 Coordinate with the Marketing team before posting overlapping/similar content.
📊 Key Platform Stats
These are useful for internal strategy, reporting, and understanding platform performance expectations:
- ✔️ 4 out of 5 users influence buying decisions
- ✔️ 80% of B2B leads sourced via LinkedIn
- ✔️ 3x conversion rates vs. other platforms
- ✔️ 15x content impressions compared to job posts
📓 Next Section
👉 Sales Navigator: Feature Guide & Workflow
This next guide covers DexaMinds’ usage of Sales Navigator—how to search leads, save accounts, organize outreach, and manage relationship tracking.
📅 Last Updated: July 10, 2025 👥 Maintainer: Sales Enablement Team @ DexaMinds